May 20, 2016

Bold Flavors are the New Normal

Gen Z is on the rise and will represent 40 percent
of the population by 2020. Bold cuisine is Bold Flavors are the New Normaltheir cuisine.

The last generation to be mostly non-Hispanic white at 52.9 percent, this generation is highly
multicultural. They prefer a vast variety of cuisines, from Korean to Vietnamese, to American or Southern. And they don’t just go out for “Mexican,” but will look for authentic tacos. Eating
adventurously with bolder flavors will become the new norm as they continue to seek out experiences.

From flavor to form, this generation is pursuing heightened eating experiences with intense flavors and extreme textures. And almost half of them believe it is important for a grocery store to offer interesting or exotic foods.

 Top flavors consumers are seeking:

  • Garlic & Herb
  • Lime
  • Cilantro
  • Smoked
  • Peppercorn
  • Onion
  • Teriyaki

As consumers continue to seek out new experiences, cultures and flavors, grocers and foodservice providers have to evolve to deliver solutions that provide unique and interesting textures that align with emerging palates. To learn more about emerging consumer palates, contact your local Cargill sales representative.

Source: Cargill Proprietary Value Added Meats Study 2015.