The consumer demand for a “better” solution between organic and conventional beef led Cargill to create the Pasture Crafted Beef brand. Designed for the socially conscious beef consumer that can’t afford to go all the way to organic, Pasture Crafted Beef is grass fed grain finished, guaranteed tender and traceable to birth on sustainably operated ranches.
“We’re really excited about Pasture Crafted Beef. The true traceability of this system at scale is unlike anything else in our industry,” says Scott Vinson, Cargill Beef Vice President of Sales and Marketing. “Because we have full control of the animal from birth, we can ensure an outstanding final product.”
For more information on Pasture Crafted Beef, contact your local Cargill representative.