Today’s consumers long to make creative, flavorful meals, however, with busy lifestyles, they end up sacrificing flavor for convenience. That’s where Today’s Kitchen™ mix-in patties come in. These flavor packed patties allow consumers to easily explore exciting, new flavor combinations without the time-consuming prep work.
Rise of Mix-In Patties
Almost half of consumers expressed a desire for ground beef patties pre-mixed with their favorite ingredients for an exciting twist on their burgers.* The growth of the mix-in pattie category confirms consumers’ expressed cravings and willingness to pay more for them. The fresh mix-in pattie category has experienced explosive growth with over 25-percent volume increase over the last year.
Tailored to the Retailer
Cargill tailors Today’s Kitchen mix-in patties to find packaging solutions that work best for retailer customers. The patties are offered in bulk and both lidstock and overwrap case ready formats to service both cases. The bulk, behind the glass packaging solution allows retailers to tell the story of handmade burgers while benefiting from the ease and consistent quality of the Today’s Kitchen brand.
* 2015 Cargill VAM Study
^ Nielsen Perishable Group