Convenience. Choice. Transparency. That’s what millennials want when it comes to protein.
“Millennials are changing how food is being consumed, just like baby boomers did,” said Brian Sikes, Cargill Protein Corporate Vice President. “In the protein space, they are driving a global call to do things differently.”
So how do you deliver what millennial consumers value?
Convenience. The direct-to-consumer space is experiencing the fastest growth in food retail. Home delivery options are emerging as a new frontier for grocery and millennial consumers are interested in having protein options on the go.
Choice. Innovation is bringing alternative protein sources to market in increasingly palatable ways.
“The market is growing for protein from both plant- and animal-based sources,” said Sikes. “That includes traditional sources like beef, poultry, seafood and dairy in addition to alternative sources. This trend has led us to explore emerging trends for proteins, from insects to algae to peas.”
Transparency. Finally, millennials are part of a larger trend in which consumers want to know the source of their food. They want to understand not only what’s in their food but how it’s produced and protein is no exception.
“Consumers are making choices to protect the planet and ensure the humane treatment of animals.” said Sikes. “They want to know the story of where their protein comes from and want to feel good about what they eat. That includes nutrition, animal welfare, food safety and overall environmental footprint.”
Shifting consumer preference is just one driver for change in the protein space. Combining those insights with global population growth—expected to reach 9 billion by 2050—and a rise in protein-rich diets across regions, the landscape is ripe with opportunities for product and supply chain innovation. Cargill Protein is committed to evolving and innovating to help our customers succeed.
For more information, contact your local Cargill Protein representative.