Packaging Trends for the Evolving Shopper
Packaging that resonates with consumers has and will continue to be a large factor in driving sales in the fresh meat case. As consumer demand for the meat they purchase evolve, the expectations from the packaging continues to shift as well. While claims and the design on-pack remain important, consumers are also concerned with the functionality of the packaging.
Using Cargill’s proprietary research study of more than 5,000 fresh meat consumers and Mintel’s ‘Food Packaging Trends’ report, we’ve identified these 3 key packaging trends that are becoming increasingly important to consumers.