Consumer Insights Library

May 23, 2017

How Millennials Are Driving Change In The Protein Industry

MillennialsConvenience. Choice. Transparency. That’s what millennials want when it comes to protein.

“Millennials are changing how food is being consumed, just like baby boomers did,” said Brian Sikes, Cargill Protein Corporate Vice President. “In the protein space, they are driving a global call to do things differently.”

So how do you deliver what millennial consumers value?


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April 25, 2017

Capitalizing on Grilling Season

Grilling SeasonThere’s no question that summer grilling is a favorite pastime. From special occasions to a break from the ordinary to everyday, grilling is a fresh meat cooking method that goes across consumer need states. Nearly 75-percent of US adults own a grill or smoker1 and one-third of fresh meat consumers said they were driven to eat meat because they felt like grilling2.

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March 9, 2017

Hispanics Say Variety Meats Lacking in Grocery

RumbaMany Hispanic consumers visit three to four different stores over the course of a month to find the right variety meats. The need to find the right variety meats – a focal point in their cultural traditions – is driving Hispanic consumers away from traditional retailers to other channels, including local mercados and carnicerias to find these products.

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