Consumer Trends Library
Many Hispanic consumers visit three to four different stores over the course of a month to find the right variety meats. The need to find the right variety meats – a focal point in their cultural traditions – is driving Hispanic consumers away from traditional retailers to other channels, including local mercados and carnicerias to find these products.
While price will always play for a role for consumers in the purchase decision of fresh meat, many other factors also come in to play. Understanding these factors is key to continuing to attract foot track in store and at the meat case. To better understand consumers’ evolving grocery shopping habits, Cargill invested in a proprietary research study of more than 8,000 fresh meat consumers to help partners make strategic decisions.
Today’s consumers long to make creative, flavorful meals, however, with busy lifestyles, they end up sacrificing flavor for convenience. That’s where Today’s Kitchen™ mix-in patties come in. These flavor packed patties allow consumers to easily explore exciting, new flavor combinations without the time-consuming prep work.