The term “Value Added Meat” is used a lot in today’s retail environment, and it’s one of the fastest growing and most profitable categories in the meat case today. Thus, many stores across all formats offer some form of a value-added meat selection. However, do they all truly understand the mindset of the shopper and the benefits they’re seeking? Understanding the mindsets and benefits is critical to developing winning strategies around messaging, assortment, merchandising, pricing and promotion.
As part of Cargill Protein’s ongoing commitment to meet customer needs, the newly converted cooked meats facility in Columbus, Nebraska opened last week. The plant will roll out new capabilities so that Cargill can continue to accommodate customer needs.
Cargill’s Shady Brook Farms® brand is the first line of turkey products to earn the Certified Responsible Antibiotic Use (CRAU) designation, which complies with the School Food Focus program’s K-12 meal eligibility requirements across the U.S. Attaining the CRAU designation for the Shady Brook Farms brand is the culmination of a multiyear effort by Cargill to create a supply chain capable of providing turkey protein that meets the certification’s stringent requirements, while also offering these products at a competitive price.