Dating back to ancient times, ground beef has a long history that spans cultures and continents. And for 97% of fresh red meat purchasers, ground beef is still on the grocery list. But what factors will keep ground beef relevant into the future?
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Our own Brian Bell, Vice President of Sales and Marketing, wrote about the changing landscape of the fresh red meat category in the February issue of Grocery Headquarters. Bell zeroed in on three topics – Generational Differences in Red Meat Consumption, Purchase Occasion and The Future of the Category.
When it comes to the need for convenience and a desire for creative, interesting flavors, today’s foodies often find themselves caught somewhere in the middle. According to a recent proprietary study of more than 8,000 fresh meat consumers,* nearly 70% of foodies actively seek out new recipes and believe that cooking allows them to show their creativity. While this helps build their foodie reputation, busy lifestyles can cause behaviors to seem very “un-foodie.” Half of foodies studied agree that cooking is hard work and that their schedules allow only limited time for cooking meals. Even more surprising, 47% report having only a few meals they know how to prepare.
More than the generations before them, millennials seek experiences that allow them to live life to the fullest. Older generations could only read and dream about traveling outside the U.S. Today, thanks to the Internet, access to transportation and the globalization of our economies, international travel is more achievable than ever before. According to a study from the Boston Consulting Group, 75% of millennials want to travel abroad as much as possible, with 70% reporting that they want to visit every continent in their lifetime.