May 23, 2017

Fresh Meat Claims That Drive Purchase

Meat ClaimsIn today’s premium beef landscape, claims – from where the beef was raised to how the animal was treated – vary greatly across the case. Understanding which product attributes are most meaningful to consumers is key to stocking the right assortment.

That’s why Cargill Protein invested in proprietary consumer research to better inform the claim prioritization that will make customers most successful with their shoppers.

“We found that upwards of 30-percent of the fresh meat case today is misaligned with consumer demand,” said Sarah Frick, Cargill Protein brand manager. “This study gave us the insights to help our customers identify the most impactful product claims across 12 different categories.”

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May 23, 2017

How Millennials Are Driving Change In The Protein Industry

MillennialsConvenience. Choice. Transparency. That’s what millennials want when it comes to protein.

“Millennials are changing how food is being consumed, just like baby boomers did,” said Brian Sikes, Cargill Protein Corporate Vice President. “In the protein space, they are driving a global call to do things differently.”

So how do you deliver what millennial consumers value?

 

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May 23, 2017

Sustainable Approaches to Protein Production

Beef Cattle Grazing, Hereford HeifersAs global demand for food resources and consumer demand for food produced in responsible, sustainable ways continues to grow, Cargill Protein is committed to learn and evolve as the industry changes.

Cargill continues to advance new technologies and approaches to sustainability across the protein supply chain.

 

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