In today’s premium beef landscape, claims – from where the beef was raised to how the animal was treated – vary greatly across the case. Understanding which product attributes are most meaningful to consumers is key to stocking the right assortment.
That’s why Cargill Protein invested in proprietary consumer research to better inform the claim prioritization that will make customers most successful with their shoppers.
“We found that upwards of 30-percent of the fresh meat case today is misaligned with consumer demand,” said Sarah Frick, Cargill Protein brand manager. “This study gave us the insights to help our customers identify the most impactful product claims across 12 different categories.”